WillBo Utility Vest
Technical Design
In collaboration with WillBo, the project focused on designing a unique garment that seamlessly integrates with their signature coastal style while appealing to a new potential audience. Aiming to capture the essence of coastal living—its relaxed, vibrant aesthetic—while innovating to attract a broader demographic. This approach not only honors WillBo’s established identity but also opens the door to fresh opportunities in the market, ensuring the garment resonates with both loyal customers and newcomers alike.
Role: Sole Designer
Utility // Vibrant // Coastal // Stylish // Multi-Functional
Who is WillBo?
WillBo is a Laguna Beach brand that creates apparel following a coastal style implemented throughout their garments. I wanted a garment to capture the essence of coastal living—its relaxed, vibrant aesthetic—while innovating to attract a new potential for a demographic. For this I focused on skateboarders to open the door to fresh opportunities in the market, ensuring the garment resonates with both loyal customers and newcomers alike.
Visual Audit
Materials
Final Outcome
Ultimately, the final product came to life through the creation of a prototype, effectively showcasing its functionality. This tangible representation allowed for real-world testing, demonstrating how the vest meets the practical needs of skateboarders while staying true to its coastal aesthetic.
