AIRBORNE BMX
Brand Design
The Airborne BMX Festival represents a dynamic rebranding of the beloved Swampfest, cherished by fans within the BMX and skateboarding community. This fresh identity aims to capture the spirit of the original event while infusing new energy and excitement. By enhancing the festival's branding, I seek to celebrate the vibrant culture of BMX and skateboarding, drawing in both loyal attendees and new enthusiasts eager to experience the thrill of this exhilarating community gathering.
Role: Sole Designer
Rambunctious // Multi-Faceted // Eclectic // Inviting // Action Sports
What is it?
The overarching concept of the rebrand focused on elevating the existing narrative of Swampfest while ensuring it continues to cater to its loyal regular attendees. By refining the festival's identity, I aimed to create a more inclusive atmosphere that appeals to a broader audience without losing the essence that made the original event so beloved. This balance allows us to honor the legacy of Swampfest while inviting newcomers to embrace and adapt to the vibrant community it represents.
Inspiration Strikes
I drew inspiration from numerous highly regarded action sports brands, ensuring that the overall vision for the rebrand remains aligned with the established expectations within these dynamic spaces. By studying successful elements from these brands, I aimed to create a cohesive and appealing identity for the Airborne BMX Festival that resonates with both seasoned enthusiasts and newcomers. This strategic approach not only honors the culture of action sports but also reinforces the festival’s credibility and excitement within the community.
Guerilla Marketing
To craft a unique and compelling guerrilla marketing strategy, I centered my efforts on mobilizing participants to take their creativity to the streets. The goal was to transform existing structures through vibrant street art made from water-based paints. This approach not only engages the community but also fosters a sense of ownership and excitement for the Airborne BMX Festival. By utilizing temporary yet impactful installations, we create eye-catching visuals that resonate with passersby, generating buzz to the event in an authentic, grassroots manner.
